Services

Design systems for scalable products

A shared visual language your whole team can build on — consistent components, clear rules, and less time debating spacing in design reviews.

UX research and product strategy

Find out where users get stuck and why. I turn research into clear decisions — so you build the right thing, not just the thing that looked right in a meeting.

UI design for web and SaaS products

Interfaces that feel obvious to use and hold up at scale. Built in Figma, ready to hand off, and designed with your dev team's time in mind.

Conversion-focused landing page design

Pages that move visitors toward a decision. Clear hierarchy, focused messaging, and layouts tested against real conversion patterns — not just made to look good.

Process

Step 01 1–2 days

Discovery and
research

I start with a proper conversation and want to understand your users, your business goals, and what's not working right now — before touching any design tools.

Step 02 2–3 days

UX structure and wireframes

I map the flows and structure the content hierarchy. This is where we agree on what goes where — before investing time in visual design.

Step 03 8–12 days

Visual design and prototyping

Full Figma designs with interactive prototypes you can click through. I share work-in-progress regularly so there are no big surprises at the end.

Step 04 1–2 days

Handoff and
support

You get organized Figma files, annotated specs, and export-ready assets. I stay available during implementation to answer developer questions.

Projects

Case study

EXE Software

Complete UI redesign and design system for a full-cycle software development company — transforming a technically strong but visually outdated site into an enterprise-ready presence.

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Case study

Likewise

A social discovery app for books, movies, TV shows and podcasts — helping users track, share, and find their next obsession with a seamless, personalised experience.

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Testimonials

Frequently Asked Questions

I work with startups, SaaS companies, and growing tech businesses — usually founders or small teams who need senior design support without committing to a full-time hire. Most of my clients are building web products or apps and need someone who can think through both UX and UI.